SilentPower Signs New UK Distributor - Fidelity Imports, Specialists in HiFi Market
This partnership brings SilentPower's British-engineered power, noise-elimination and signal-optimisation solutions to the UK specialist hi-fi retail sector.
SilentPower is pleased to welcome Fidelity Imports UK as part of an official UK distribution partnership within the UK Specialist HiFi Market.
Fidelity Imports UK is a specialist distributor focused on bringing distinctive international audio and technology brands to the UK market. Working closely with manufacturers and a carefully selected network of retail partners, Fidelity Imports UK provides dedicated commercial, marketing, logistics and after-sales support, with a focus on building sustainable brands through knowledgeable specialist retail.
For Fidelity Imports UK, the partnership with SilentPower adds an important complementary category to its developing portfolio of specialist audio brands, while creating new opportunities for retailers to offer practical system-enhancing solutions.
Strengtheneing our Roots in the UK
SilentPower offers expertise from 25 years of British engineering, with its heritage having roots in Abbingdon Music Research (AMR) and iFi audio. SilentPower draws on this classic British technology, bringing decades of experience together under a dedicated range focused on power and signal integrity.
Fidelity Imports, originally established in the US, recently launched their UK brand, with which they are excited to build premium-audio brands, support specialist retailers and create lasting partnerships.
Jamie McKay, Managing Director of Fidelity Imports UK, commented:
“SilentPower is a really natural fit for what we are building at Fidelity Imports UK. As systems become increasingly dependent on streaming, networks and digital connectivity, the quality of the power and signal environment around the system has become more relevant than ever.”
“What I particularly like about SilentPower is that there isn't a single-product answer. The range gives specialist retailers the ability to identify a genuine issue within a customer's system and recommend an appropriate solution, whether that relates to mains noise, grounding, network interference or digital connectivity.
“These are also products that suit the specialist Hi-Fi market extremely well. They benefit from explanation, demonstration and knowledgeable advice, and our focus will be on working with retailers who can communicate those benefits properly and build SilentPower as an important system-upgrade category.”
Fidelity Imports UK will take responsibility for developing SilentPower within the UK Specialist Hi-Fi Market, providing retailers with local stock availability, commercial support, product training, marketing and ongoing brand development.
Paul Bayliss, Business Development Manager at SilentPower, added:
“We're delighted by this collaboration. Specialist Hi-Fi retailers play an important role in helping customers understand where electrical and signal noise can affect the performance of an audio system, and just as importantly, in demonstrating what can be achieved when those issues are properly addressed.”
“Jamie and the Fidelity Imports UK team understand both the products and the specialist retail environment. Their focused approach to dealer development, education and long-term brand building makes them an excellent partner for SilentPower, and we're looking forward to working together to strengthen the brand's presence within this important market.”
Fidelity Imports UK will begin working with selected specialist retailers immediately, with product, dealer and review activity forming part of the brand's UK development programme over the coming months.
Retailers interested in discussing SilentPower are invited to contact Fidelity Imports UK [email protected]
